I started this business in 1994 to help US entities implement US GAAP in the Czech Republic.
When the European Union adopted IFRS, we expanded our scope to accommodate these standards. I created this site in 2009, and eventually, it began attracting visitors from all over the world.
Although accounting standards are constantly evolving, I find a strange satisfaction in the fact its design has not changed since the day it launched. This consistency is not without its critics. Not long ago, a web consultant had this to say:
The Verdict: You are sitting on a goldmine of technical expertise, but your "storefront" is currently stuck in the nineties. To become the definitive resource for CPAs and financial controllers, you must bridge the gap between your high-level content and your low-fidelity presentation. Your biggest hurdle is the "Wall of Text" problem; busy professionals shouldn't have to hunt through dense paragraphs to find the difference between IFRS 16 and ASC 842. Lean into your "IFRS vs. GAAP" branding by leading with side-by-side comparison tables and "TL;DR" summaries that provide value in seconds.
The Fix: You need an immediate "Trust Signal" overhaul. This means a high-quality logo, a consistent professional color palette, and a fully responsive design that scales for tablets and mobile. To bring the site into the 21st century, you must make the data more visually engaging—incorporate infographics, comparison charts, or even short video explainers. If the interface doesn't scream authority as loudly as the content does, you'll continue to lose users to more modern-looking competitors.
To this, all I had to say was: accountants do not do their work on mobile phones. Accountants spend their day reading invoices and legal documents. They can deal with text that does not come without short video explainers, etc.
I did not even bother to explain that Certified Public Accountant is a profession attestation, not a job description. Most non-professionals cannot tell the difference anyway ¯\_(ツ)_/¯
As for scannability, every single illustration starts with a one or two sentence introduction of the facts. This is immediately followed by the debits and credits showing how to recognize and measure the transaction or event. Explanatory text is there, but hidden in dropdown menus. It is accessible when needed, but usually unnecessary. Accountants understand debits and credits.
Call me old-school, but I prefer a site that delivers information without hype, visual or otherwise.
Continuing in that old-school tradition, my site has no hidden fees. Once you log in, you are in. All downloads and articles are available without any restrictions, added charges or advertisements. I do not even want your payment data. Instead, the site uses Stripe (or PayPal if you prefer). The payment does not auto-renew. The subscription robot will send you an email when your subscription expires but only once.
The site is not even a lead farm. The email you enter is there so you can log in. No other reason. You will never receive special offers, neither from us nor a partner your data was sold to because we do not keep any data. The site does not even require an email to access its free downloads. Free is free. No strings attached. We do not need to know who you are.
True, the site is text heavy. So what. Text and numbers tell a story even without dancing bears to distract and amuse. We are accountants. That is what we do.