This site focuses on applying IFRS and or GAAP in practice.
It is unapologetically text intensive, eschewing the de rigueur imagery that has taken over practically all "modern" web sites.
Personally, I see no reason why the first thing a visitor to this site needs to see a face like this or even this.
The FASB's chairman as presented on the FASB's home page at the beginning of 2026.
Me when I am forced to update my system, again, because of a new FASB requirement.
Neither brings any, palpable value to visitors looking for facts or something useful.
Actually, I do not see any particular value in an introductory page such as this at all.
A site either presents useful information in a useful form, or does not.
However, in today's roboticized, social media-crazed world, conforming to accepted norms is the price one has to pay to get noticed by search engines and AI robots that care less about usefulness than whether all the SEO boxes have been ticked.
This intro page is our way of (barely) playing along.
Our hope is that serious visitors will not hold it against us.