This site focuses on applying IFRS | GAAP in practice.
It is unapologetically text intensive, eschewing the de rigueur imagery that has seized control of "modern" web design.
Personally, I see no reason why the first thing a visitor needs to see is a face like this or even this.
The face that greeted me from the FASB's home page in late 2025.
Fortunately, the page I was actual interested in looked like this.
The face I make when I need to process another update.
Neither brings any palpable value to visitors looking for useful information.
Actually, I do not see any particular value in an introductory page such as this at all.
A site either presents useful information in a useful form, or does not.
However, in today's roboticized, social media-crazed world, conforming to accepted norms is the price one has to pay to get noticed by search engines and AI robots that care less about usefulness than whether all the SEO boxes have been ticked.
This intro page is our way of (barely) playing along.
Our hope is that serious visitors will not hold this deviation from aphorism against us.